LG Display will showcase transparent OLED at IAA 2021 in Munich
Seoul, South Korea, September 7, 2021 /PRNewswire/ - LG Display, the world's leading display technology innovator, will showcase its latest and most advanced transparent OLED laminated tempered glasstechnology at the 2021 International Auto Show (IAA) September 7 On the 12th, in Munich, Germany, together with the world's leading material science and smart glass technology company Gauzy in its A1 hall-booth 93.
Through the first cooperation with Gauzy at IAA 2021, LG Display will allow visitors to experience the numerous entertainment and information experiences of public transportation services that its 55-inch transparent OLED panel can bring when replacing car windows. In addition, the company will use transparent OLED technology to cooperate with Gauzy to replace the windows of various vehicles to realize intelligent dynamic transparent display.LG Display will launch a total of two 55-inch transparent OLED displays. One of them is equipped with IGU (insulated glass unit) technology, which is a special tempered glass that provides the strength to withstand shock and vibration. The second product is laminated with Gauzy's SPD (suspended particle device) smart glass technology to achieve high contrast, making OLEDs more adaptable to bright environments and changing light conditions.
When SPD is turned on, the transparent OLED screen can provide clear visual content to display the content behind the display, increasing the potential of its future head-up display, and at the same time making it a viable alternative to all greenhouse glass, which contains both information and external vision. needs.
In order to produce greater contrast when exposed to direct light, while providing passengers with shadows to enhance a safe and comfortable travel experience, SPD technology dims the transparent OLED panel to any desired opacity, blocking up to 99% of the light, and Allows high contrast and rich colors to pass day and night. With excellent application potential in automotive and architectural environments, this newly launched transparent OLED shows the future of signage for various settings.
LG Display's mobile transparent OLED display is not only strong and durable, but also allows passengers to view traffic information and watch in-flight entertainment at a glance, while giving advertisers the opportunity to attract attention to their products.
Cho Min-Woo, head of LG Display’s transparent OLED business, said: “LG Display is pleased to showcase transparent OLED displays specifically designed for trains in the European market for the first time.” LG Display will bring new possibilities to the signage and mobile markets through its transparent OLED At the same time, it provides innovative and fashionable new ways for various companies to display information through eye-catching space design and indoor effects. "
Gauzy CEO Eyal Peso added: “The future of displays is transparent and is now in sight. It is Gauzy’s to make any window movable, versatility, and the ability to communicate while providing visual and thermal comfort. One of the core goals. By adding our LCG® smart glass technology to glass and other technologies, such as LG Display’s transparent OLED technology with SPD, we are jointly setting new standards for signage.
Last year, LG Display began to replace subway train windows in Beijing and Shenzhen, China, using the world’s first transparent OLED panel for transportation. It can now provide commuters in these cities with useful travel information, such as subway time, transfer information, and Flight schedule, etc. Other daily information, such as real-time weather forecasts and news. The company also broke new ground by extending these futuristic displays to ground trains in Japan, and helped East Japan Railway Corporation win the Outstanding Performance Award from the Digital Signage Alliance.
The company has already demonstrated the potential of OLED in the mobile industry at the 2020 International Consumer Electronics Show, showing how this innovative technology can enhance the consumer experience on airplanes and vehicles. In the second year, LG Display expanded the transparent OLED experience to lifestyles outside of the transportation sector, including changing the way we order food at a sushi restaurant or watch TV from the foot of our bed.
LG Display's transparent OLED has been applied in various fields. The company recently partnered with South Korea’s Kakao Mobility to install transparent OLED panels in the parking lot of the Seoul Trade Building. By installing these displays, these unique panels add vitality and a sense of future to the original ordinary parking lot. Transparent OLED not only uses innovative technology to clearly display content, but also has a high degree of transparency, which can achieve amazing space interior effects.
More importantly, LG Display has provided many transparent OLED panels to a popular Korean clothing store, where the brand’s advertisements are displayed, while enhancing the atmosphere of the store by seamlessly integrating into the interior without affecting the space.
Transparent OLED displays are not only extremely convenient and beautiful, but also enhance the product and consumer experience in unprecedented innovative ways. This is due to the self-luminous characteristics of the OLED display and no backlight, which achieves high transparency and a thin, flexible design. LG Display has installed transparent OLED displays as windows in shops and subway trains, as well as a variety of signage forms, and plans to expand the application of this groundbreaking panel display in autonomous vehicles, airplanes and even home furnishings in the future.
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's leading display technology innovator, including thin film transistor liquid crystal and OLED displays. The company produces display panels of various sizes and specifications, which are mainly used in TVs, notebook computers, desktop monitors and a variety of other applications, including tablets and mobile devices. LG Display currently has manufacturing plants in South Korea and China, and back-end assembly plants in South Korea, China and Vietnam. The company has approximately 63,360 employees worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.
Gauzy Ltd. is a world-leading material science and nanotechnology company, focusing on the research, development, manufacturing and marketing of light control technology paired with transparent raw materials. Headquartered in Tel Aviv, Gauzy has manufacturing, operations and sales offices in Germany, China and the United States, and its distribution channels serve leading brands in more than 40 countries. For more news and information about Gauzy Ltd, please visit www.gauzy.com
Media Contact: Jean Lee, Senior Manager of Global Communications Phone: +822-3777-1689 Email: jean.lee@lgdisplay.com
Gauzy Media Contact: Brittany Kleiman Swisa, Vice President of Marketing Phone: +1-214-501-2469 Email: brittany@gauzy.com
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